V Formation Creative
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  • Capabilities
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  • Wingspan Blog
  • Contact Us

Branding

A brand is an organic, living, identity, woven throughout your communication material. We elevate brands or provide a boost to those that need to transition to meet new goals. We work closely with you to learn about your company, target audience groups and your competitors in order to effectively achieve results.

Branding Work

Sunshine Cookery is a small business focused on transporting customers to a warmer place with every bite of citrus-based cookies and pies. 

logo design, logo, brand, branding

Research was key to distinguishing the brand in a crowded landscape. 

logo, brand, logo design, branding

This  producer, poet, children’s author, and TEDx speaker sought a logo to represent her many roles. We designed this logo with versatility – and her fiery personality – in mind. She loved the ingenuity of having part of the logo be able to stand alone as a watermark on production pieces.

Branding Work

Anthology, a communications firm in Washington D.C., sought a logo redesign to celebrate 10 years in business. In conversations with the CEO we learne

Private firm focused on the environment. This design focused on incorporating the name of the business into the word mark. 

We updated this logo to unify the name of the church with an inspiring brand mark.

We gained unique insight about this business through the owner; she read my astrological chart. Her budget was limited, but it was important to have the design meet the clients objectives. Research into astrological symbols was the key to creating a design that flipped the A’s to resemble a zodiac sign. It was as simple and profound as that.

brand, branding, logo, design

This photographer's specialty is helping clients bring the north woods home with them. We had agreed on an alternate logo, but I was struck by a flash of inspiration. The Adirondack chair was an instinctive embodiment of her vision. She agreed, and this new logo was born.

logo, design, brand, branding

Some clients don’t know what they want when they come to me. This team just knew they needed a logo. This whimsical design was a way to have fun. We particularly like how the treble clef is repurposed as both the grape stem and the ampersand. 

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