Digital

Society of American Florists on behalf of Dani Mackey Communications

Created a series of Instagram ads for the The Society of American Florists, an industry group that wanted to provide marketing pieces to member businesses in the run up to International Women’s Day 2018. We worked with client-provided copy to create eye-catching ads that also complied with Instagram’s strict rules for ad content.

GCF Business Valuation for PeerComps

What we love about graphic design is understanding the audience and then finding images that engage them.  Social media advertising, in particular, demands compelling images; text is secondary. For this series, we partnered with a social media firm to place the ads strategically on LinkedIn.

State Department Federal Credit Union on behalf of Verified Strategy

These Facebook & Twitter banners comprised the social media component of a larger campaign. Making the two designs interchangeable extended the life of the campaign. Echoing the curve of the logo in the banner unified the campaign with the brand identity. 

PeerComps

With this project, we worked with the client to match copy and images. The LinkedIn ad was successful because of the alignment between the two.

Archbishop Carroll High School, Jim Vance Media Program 

This project arose from a longtime client’s new partnership with a local broadcaster. The challenge was to marry three brands: the logo for this private high school, the new program’s name and the broadcaster’s signature. Ad designs rendered in different sizes proved a cost-effective solution for various online placements.

Dyslexia Achievement Center 

This client needed an uncomplicated e-newsletter. After researching email marketing companies, we selected a tool that fit her needs and abilities. Creating an email template gave her an easy way to communicate with her clients on a monthly basis.